Human Being

Illuminating the reality beneath the facade

Decoding the fundamental qualities that drive our decisions, behaviours and results

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What if you could dive deeply within and understand why you interpret the world and behave the way you do.

In HUMAN BEING – illuminating the reality beneath the facade, Ashkan Tashvir adopts an ontological ('let's get real') approach to understanding human beings – ourselves and others. It follows his best-selling book, BEING, in which he deeply examines a radical paradigm he engineered after a decade of intensive studies called the Being Framework™ and the philosophy behind it. Explored in this book in a clear, tangible way, the Being Framework zooms in on, breaks down and articulates the qualities and drivers of our decisions, behaviours and actions. By providing you with the tools to identify and transform the elusive root causes behind the blockages holding you back, this book supports you to prioritise your intentions, express your authentic self, enjoy successful relationships and lead a life of influence, wellbeing and fulfilment.

You are not hardwired to be how you are for life.

In his book, BEING, Ashkan walks you through these qualities, mapping out how and why each plays a critical role in an individual’s performance, effectiveness, influence and leadership. The book also explores the practical tools he designed: the Being Framework™, incorporating the Being Profile® assessment tool and Transformation Methodology™, which are used by professional coaches, executives and leaders throughout the world in their organisations and lives.

Discovering and honing your well-polished qualities and casting light on your Being

The Being Framework transcends far beyond today’s popular quick-fix recipes for success and positive thinking or affirmation approaches. Instead, it draws your attention to the extraordinary power of discovering and honing your well-polished qualities and casting light on your Being to reveal the ‘shadow’ or troubled parts of you, explaining how those can be transformed. In so doing, you will be empowered to take charge of your life and circumstances, leading to a life of thriving, high performance and achievement, as well as deep fulfilment and meaning for yourself and others. Fundamentally, this book focuses on how to BE so you can have whatever you care most about in life and make a meaningful contribution to humanity.

human being book

Discover how to see through your and others’ Being by decoding the fundamental qualities that influence our behaviours and decisions and drive our results.

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